Visual creative freedom for a musical supergroup

Bloodslide is composed of drummer Mike Wallace (Preoccupations), guitarist Greg Ahee (Protomartyr), and singer/bassist AJ Lambert (continuing the legacy of her mother Nancy Sinatra and grandfather Frank Sinatra as a singular song interpreter blazing her own trail). These three have come together with producer Sonny DiPerri (Diiv) and Ommatidium Studios to form a multimedia art powerhouse.

Bloodslide gave us (Ommatidium) complete creative freedom to help dream up a visual identity, music videos, and accompanying NFTs. The result is a terrifyingly present, yet futuristic grasp on the viewer’s eyes as they are swarmed by artificially generated images (StyleGAN, ArtBreeder), melting forms (Houdini), and disintegrating bodies (Unreal Engine) guiding a contingent and poignant storyline.

As Pitchfork put it “refreshingly blunt: cybergoth in a way that recalls Grimes as much as horror-punks Grave Pleasures, and conjuring the world of Resident Evil in the compulsive motion of its AR-integrated videos”